One of the times of highest income of the year is approaching, known as the popular sales. There are studies that show that working on branding during this campaign significantly increases sales. In this post we tell you how you can make a good sales strategy focused on brand image. Take note!
Use all possible promotions
Study the promotions you can offer your customers by calculating the profit margin you would have or check with your suppliers. In this sense, if possible, review the prices of the competition and improve its offer. To do this, we recommend that you organize yourself in advance so that you have time to spread the discounts on your website or social networks and thus generate expectation among your community of followers.
Design the store journey
A good strategy is to distribute the cheapest products at the beginning of the journey, to go upwards. At this time people are especially sensitive to discounts, so you should invest some time in labeling and pointing out each item so that there is no doubt about the discounts and the final price. In this aspect, in PosterFix we can help you organize your promotions with Display Holders at the counters, Information Point at the beginning of the store, Frame and Clear for the window or some larger sizes of PosterFix ® to cause a greater visual impact and place them on the sides or areas farthest from the commercial establishment.
Create an affective bond with your customers
Transparency is the best characteristic of a company. Don’t fool your customers with promotions or products by faking discounts. Keep in mind that some people are already regular buyers of your brand and such a failure would make you lose them forever. On the contrary, what you should work on the most during this period of time is customer service, incorporating more staff to your staff if necessary, worrying about the clientele and offering a promotional gift when making the purchase. The most important thing is to cause a positive opinion!
Don’t forget the showcase
The first impression is the one that counts, and will be directly marked by the distribution and image of your showcase. This space should be attractive and distribute products creatively, in addition to highlighting promotions.
Now everything is ready to make your sales a success! And do not forget to ask us for what you need to work on branding with our PosterFix ® products.
